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The Alliance Management Group partnership was created to bring together superstars of the sports and entertainment industries. Our team is comprised of individuals specializing in every facet of client representation, and are all dedicated to working for, and with, you. 


Immediately upon joining the Alliance, you become a member and integral part of our family. We know you will find the quality of services that we offer is second to none. Our staff is as diverse as you need us to be and as personal as you want us to be.

A staple in the industry for over 30 years, we have negotiated over $1 Billion in player contracts and endorsements. We have represented multiple First Round picks, including consecutively in the 2018, 2017 & 2016 NFL Drafts, while providing unparalleled personal service, care & attention to each and every client.

With a 3:1 client to agent ratio, we selectively limit the number of clients we represent in order to provide each with the quality one-on-one attention you deserve.

From pre-draft to post-career, we are committed to maximizing your potential on and off the field. Our relationships and networks create opportunities for you to gain exposure and success in the post-career industries of your choice.

We will provide you with the tools and resources to become more than just a successful athlete, but a successful businessman as well. Our commitment to you does not end when your playing days are done; you are a lifelong member of the Alliance family!


In addition to negotiating the best contracts, we are also available around the clock to assist you with any and all personal or professional needs, throughout all stages of your career. Some benefits our clients have received include: 


Housing assistance

Travel & vacation planning


Relocation services

Entertainment (tickets/reservations)

Event planning

Personal assistance


The Alliance team includes five NFLPA-certified agents on staff who work to ensure your playing contracts are the best in the business.

Rocky Arceneaux, our Founder & CEO, has been an agent for more than 30 years, during which time he has negotiated over $1 Billion in player contracts. Rocky began his career in 1986 representing athletes from his hometown New Orleans, LA. He later joined N.S. Bienstock, Inc., one of the most renowned talent management firms in New York City as head of the sports division. Ultimately, Rocky built his own firm with a vision and mission to personalize athletic representation.

From Day 1, the Alliance staff will prepare a customized pre-draft analysis and plan for you, while monitoring the ever-changing market. From your rookie deal through your final veteran contract, we are committed to negotiating the best possible contracts for you with your NFL team.


The Alliance in-house marketing team will identify, create and procure all money-making opportunities for you. Our staff has incredible experience and personal relationships with the biggest sports marketers and licensees, acquired through years of endorsement and sponsorship negotiations. From national campaigns to local one-off appearances, we will provide you with unsurpassed service.

We will design a marketing plan specifically for you, taking into account your personal interests, market and desired level of involvement. Our goal is to provide you with opportunities to enhance your presence on and off the field. We focus on both short- and long-term prospects promoting your image in the NFL, your college community and your hometown. We will support you in building your own image and finding profit from its value. Some of the deals we have negotiated include: 

Shoe & Apparel Companies

Video Game Covers

Trading Cards & Memorabilia

Car Dealerships

Sports Drinks

Autograph Signings

Paid Appearances

Speaking Engagements

Social Media Promotions


Alliance will further help build your brand and promote your image by getting you maximum exposure on TV networks, radio broadcasts, Internet podcasts and other media outlets. Whether local, regional, national or beyond, your public image is a critical component of your career and we will work to ensure your message is conveyed exactly how you desire. Some of the outlets we have worked with include: 

NFL Network


Sports Illustrated

SiriusXM Radio

CBS Sports


The Players Tribune

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Giving back to the community is an important part of many clients' legacy and we love to help facilitate these philanthropic efforts. The Alliance team will help you identify causes meaningful to you and execute a plan to serve that mission.


We can help you raise funds and awareness for your charitable cause, while using our network and resources to promote your positive image in the NFL and the community, creating current and future opportunities for you. 

Should you choose to establish your own personal non-profit foundation, we will help you create, organize and manage these projects. The entire Alliance team has extensive experience to help you raise funds for charitable causes and host first-class promotional events. Some ways we have helped clients in the community include: 

Creating non-profit foundations

Youth football camps

Charity golf tournaments

Holiday giveaways

Back to school supply giveaways

Celebrity basketball games

Fundraising dinners

Rescue pet adoptions


The Alliance team has over 30 years experience building successful businesses off the field. We know you are more than just an athlete, you are also a business man. We will assist you in determining your objectives and making savvy business decisions to accomplish your goals and protect your current and future interests.

We also have an in-house team of licensed attorneys capable of handling any issues that may arise.



We are dedicated to maximizing your overall health, performance and draft value through a strong focus on preparation for the NFL Combine and Draft. Preparing for the Draft means more than just preparing your body physically to impress scouts, coaches and team personnel; it means being mentally and emotionally ready as well.


From Day 1 we will create and implement a personalized plan, including promotion for postseason All-Star games, access to the best position coaches & training facilities, nutrition planning, treatment & rehab therapies and media & interview training.


As part of the Alliance family, you also have unprecedented access to our other clients and staff. The services we provide will prepare you for the NFL Combine, your Pro Day, the NFL Draft and ultimately a successful future as a professional athlete.

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As part of the Alliance family, our commitment to you does not stop when your playing days come to an end. We will work with you throughout your career to prepare for the "next step" and create a seamless transition when the time comes.

Whether you wish to finish your degree, pursue an advanced degree, explore internships and career opportunities, become a coach, or pursue media on-air and broadcasting opportunities, we will be with you every step of the way.

Your Alliance team will always maintain an active interest in your personal and financial development. We make it a point to assist you in taking advantage of the numerous opportunities available not only during, but after your playing career.

"I am still able to bounce business ideas off of Rocky, and I have been out of the league for 25 years." -Eric Dickerson